Let’s be honest, Webflow’s Ecommerce platform is great, but the limited checkout fields can be a real buzzkill. Who wants to play “20 questions” with their customers anyway?
This isn’t about cramming in useless info. It’s about making your customers feel seen and understood, which leads to happier customers and more sales. 💰
1. Craft Your Custom Input Fields 📝
Think of this like setting the stage for a killer first impression. You need to decide what information will help you serve your customers best.
- Instead of a generic “Name” field, why not ask for “Full Name” and “Company Name”?
- A simple “How did you hear about us?” can uncover hidden marketing gold.
Example: Imagine you’re selling online courses. You could ask about their learning style, preferred course format, or even their biggest learning challenge.
💡Pro Tip: Keep it concise and relevant! No one wants to fill out a novel at checkout.
2. Embed Your Custom Form 💻
Time to roll up our sleeves and get a little code-savvy (don’t worry, it’s easier than you think!).
- HTML Embed: In your Webflow checkout form, drop in an HTML embed element. This is where the magic happens! ✨
- Input Fields: Use HTML code (provided in the video description) to create your custom input fields. Each field needs a unique ID, so be organized!
💡Pro Tip: Use the “Inspect Element” tool in your web browser to see how Webflow styles its default fields and mimic that for a seamless look.
3. Connect the Dots with Custom Code 🔌
This is where we bridge the gap between your custom fields and Webflow’s system.
- Additional Info Field: In your checkout form, make sure you have the “Additional Info” field enabled and give it a unique ID (like “add-info”).
- Place Order Button: Give your “Place Order” button a unique ID (like “submit”).
- JavaScript Magic: Add the JavaScript code (provided in the video description) to your checkout page. This code will grab the data from your custom fields and feed it into the “Additional Info” field when the “Place Order” button is clicked.
💡Pro Tip: Test, test, test! Make sure everything is working smoothly before you launch.
4. Make it Disappear! 💨
You don’t want your customers to see that data transfer happening in real-time. It’s like seeing how a magic trick is done!
- Hide the Field: In Webflow, simply set the “Additional Info” field to hidden.
- Seamless Experience: Your customers won’t even know the data transfer happened, and you’ll have all the juicy details waiting for you in the order details.
5. Resource Toolbox 🧰
- Custom Code: https://honored-handstand-b34.notion.site/How-To-Capture-Additional-Customer-Data-During-Webflow-Ecommerce-Checkout-11f8b0e6f0d98097be33fe7b2d19a294?pvs=4: This link provides the code used in the video to create the custom input fields and data transfer functionality.
By following these steps, you’ll transform your Webflow checkout from a basic form into a powerful data-gathering machine! You’ll gain valuable insights into your customers and be able to provide them with a more personalized and enjoyable shopping experience. It’s a win-win! 🎉
