How I Boosted Sales by 391% (And How You Can Too)
In today’s fast-paced digital world, response time can make or break your chance at sealing a deal. A groundbreaking study from Harvard Business Review reveals that calling potential customers within one minute of their inquiry can increase conversion rates by a stunning 391%. But the twist? Most businesses take an average of 42 hours to follow up—a losing game in a competitive market. This walkthrough breaks down the solution Jonno Catliff shared to automate instant responses and turbocharge sales, no matter your industry.
💡 Why Speed Is the Key to Winning Sales
“In every business, the first to follow up wins,” Jonno emphasized, referencing a study that highlights the importance of immediate callbacks. Here’s why timing is everything:
- 📈 Conversion rates plunge by 300% when follow-ups are delayed by 3 minutes.
- ⏳ A 24-hour delay drops conversions to 17%.
- 💡 78% of leads go with the first responder.
That first impression matters. Whether you’re running a service-based business or selling products, responding instantly creates trust and shows professionalism.
🛠 Practical Takeaway:
- Implement systems that notify you of inquiries and enable real-time callbacks. Tools like CRMs (Customer Relationship Management systems) and automation software are indispensable here.
1️⃣ The Power of Instant Callbacks
Jonno shared a jaw-dropping example of how his team uses automation to respond to leads in under 15 seconds:
- A lead submits a form on your website.
- Automation triggers a call to the sales team simultaneously while dialing the lead.
- The salesperson connects with the lead almost before they’ve moved on to browse another site.
Key Result: Instead of waiting even 60 seconds, calls occur almost instantaneously!
🔍 A Real-Life Example
Imagine this: A client is filling out a service inquiry form for a wedding DJ. They hit “Submit,” and within 5 seconds, their phone rings. It’s your team calling to answer their questions. The lead is impressed, conversion chances skyrocket, and competitors are left in the dust.
🛠 Jonno’s Stack Used:
- GoHighLevel CRM: Enables instant connections and automated triggers.
- Make.com: For creating workflows without needing extensive coding.
- Telegram or WhatsApp notifications as alternatives for manual follow-ups.
2️⃣ Simple Setup with Automation Tools
🖥 Using Make.com for Fast Webhooks
Jonno demonstrated how to build a clear and functional automated workflow using Make.com (formerly called Integromat). The magic lies in “webhooks,” which serve as connectors to send data instantly.
Here are the steps he followed:
- Trigger Setup: Create a webhook to catch data every time someone submits an online form.
- Call CRM Integration: Push leads’ information (like name, email, phone) into powerful service tools like GoHighLevel.
- Google Sheets Logging: Simultaneously store the lead details in a tracking spreadsheet for manual follow-ups.
If calling immediately isn’t an option, he also suggested simpler alternatives:
- Telegram Notifications or Alerts — You’ll immediately know when a lead comes in.
🚀 Why This Works
Unlike manual processes, automation ensures zero delays, removes the chance of human forgetfulness, and keeps your team focused on making sales instead of managing data.
3️⃣ Using Custom Notifications to Stay Efficient
Jonno made an interesting case for using different ringtones to distinguish personal calls from lead calls. When a new lead inquiry hits, you need to:
- Act fast without confusion.
- Stay distinct from day-to-day activities.
Example: He showcased a custom “Gandalf” ringtone for lead alerts, giving instant recognition that the call must happen NOW.
🔑 Pro Tip:
- Set up client-specific tags in apps like Telegram to prioritize new leads distinctly from other chats.
- If you rely on Google Sheets to track calls and follow-ups, consider auto-updating time-stamped entries.
4️⃣ How to Stack Leads on Google Sheets
For those on a budget and looking for a lightweight solution, Jonno demonstrated an alternative workflow using Google Sheets:
- Push all lead details (name, email, phone, inquiry timestamp) into a Google Sheets spreadsheet.
- Add a “follow-up status” column to indicate which leads have been contacted.
- Create a daily habit: Review remaining leads for follow-ups by the end of each day.
📘 Example:
A service provider logs 5 leads on their spreadsheet daily. By marking 3 of them as contacted and the other 2 as pending follow-ups, they stay on track without letting potential sales slip through the cracks.
5️⃣ Alternatives If GoHighLevel Is Too Pricey
While GoHighLevel is Jonno’s go-to tool (starting at $97/month), there are budget-friendly alternatives:
- Telegram Lead Alerts: Immediate notifications can drive a manual sales callback system.
- Zapier Integrations: Integrate with apps like Twilio for automated text or call notifications.
- WhatsApp Messaging: Manually reach out in seconds.
If you’re scaling your operations, it’s worth investing in CRMs like GohighLevel or HubSpot, as these can easily pay for themselves through increased sales.
📚 Tools & Resources Mentioned
Here’s everything you can use to implement this system yourself:
- Make.com — Build no-code automated workflows for triggers and actions.
- GoHighLevel — CRM that integrates seamlessly for instant callbacks.
- Google Sheets — For manual tracking of lead follow-ups.
- Telegram — Set up lead notifications on your phone.
- Zapier — Easy integration framework for non-tech users.
- Apify — Scraping tools to populate lead generation.
- Telegram Bots Guide — Full details for setting up custom chat IDs or notifications.
- Blueprints & Workflows by Jonno Catliff:
Access Jonno’s automation templates here: Download Free Blueprints.
🎯 The Final Case for Automation
Sales success is no longer just about the quality of your pitch or product—it’s about speed. Proactively reaching your leads as fast as possible not only converts more deals but also leverages automation for time-saving simplicity.
🌟 Key Wins:
- Boost your sales by up to 4x using immediate callbacks.
- Save hours daily by automating manual follow-up processes.
- Impress leads with your professionalism and promptness.
Ready to act fast and grow your business? Apply the steps above, and watch your conversions soar. There’s no magic—just smart systems that work. 🚀