Real Estate Marketing Automation on Autopilot 🤖

Want to create marketing materials for real estate projects in minutes? This breakdown shows you how to build an automation that generates compelling copy for websites, emails, Facebook, and LinkedIn – a system that sells for $2,000+! 💰

🔑 Key Idea 1: Triggering the Magic with Google Forms

This automation kicks off with a simple Google Form.

Here’s how it works:

1. Create a form: Ask for project details like name, location, price, amenities, and agent contact info.
2. Connect to Make: Use the “Make for Google Forms” extension to link your form to a new Make scenario. This turns form submissions into automation triggers.

💡 Pro Tip: Customize the form fields to match the specific information your real estate clients need.

🔑 Key Idea 2: Unveiling Market Insights with Perplexity AI

Elevate your copy with data-driven insights about the project’s location.

Here’s the process:

1. Integrate Perplexity: Use the “Create a chat completion” module in Make and connect it to your Perplexity API key.
2. Craft a Powerful Prompt: Instruct Perplexity to act as a real estate market research expert and analyze the project’s location (pulled from your Google Form submission).

🤯 Surprising Fact: Adding localized market data makes your copy 22% more persuasive (according to a study by MarketingProfs).

💡 Pro Tip: Tailor your Perplexity prompt to focus on the most relevant market factors for your target audience.

🔑 Key Idea 3: Crafting Compelling Copy with ChatGPT

Now, let ChatGPT work its magic and generate high-converting copy for various platforms.

Here’s the breakdown:

1. Divide and Conquer: Create separate ChatGPT modules in Make for each content piece: website copy (split into sections), email, Facebook ads, and LinkedIn posts.
2. Provide Context and Instructions: Feed ChatGPT the project information from the Google Form and the market insights from Perplexity. Use detailed prompts to specify the desired tone, style, and structure for each output.

Example:

For the website copy, instruct ChatGPT to create:

• Highlight Section: Focus on the project’s unique selling points.
• Overall Project Section: Provide a comprehensive overview of features and benefits.
• Conclusion Section: End with a strong call to action.

💡 Pro Tip: Experiment with different ChatGPT models (like “gpt-4” or “gpt-3.5-turbo”) to find the best balance between cost and quality.

🔑 Key Idea 4: Organizing Your Content Goldmine

Keep your content organized and accessible with Google Docs and Sheets.

Here’s the workflow:

1. Create Google Docs: Use Make’s “Create a document” module to generate separate documents for each content piece (website copy, email, Facebook, LinkedIn).
2. Populate with ChatGPT Output: Insert the generated copy into the corresponding Google Docs using Make’s dynamic fields.
3. Centralize in Google Sheets: Add a “Sheets – Add a row” module to your Make scenario. Connect it to a Google Sheet and map the relevant data fields (project name, agent info, links to Google Docs).

💡 Pro Tip: Set up conditional formatting in your Google Sheet to highlight key information or track progress.

🧰 Resource Toolbox:

• Make: Automation platform – https://www.make.com/en
• Postman: API testing tool – https://web.postman.co/
• Perplexity AI: Market research tool – https://www.perplexity.ai/
• OpenAI: ChatGPT access – https://openai.com/
• Google Forms: Data collection – https://www.google.com/forms/about/
• Google Docs: Content creation – https://docs.google.com/
• Google Sheets: Data organization – https://sheets.google.com/

🚀 Take Action!

This automation empowers you to deliver exceptional real estate marketing materials with speed and efficiency. Customize it to your liking, impress your clients, and watch your business soar!