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🙅‍♂️ Price Objections? Not Today! How to Master Agency Sales Calls 💪💰

The Price Objection Illusion 🎭

Ever had a prospect balk at your price? Most agency owners crumble under pressure and slash prices. This is a HUGE mistake! 📉 You’re not closing deals, you’re surrendering to fear. Instead of caving, become a master of understanding the real objection. 🤔

Unmasking the Two Faces of Price Objections 🎭

Price objections come in two flavors:

1. Logistical Objections 🧮

  • The Problem: They genuinely can’t afford you. Maybe it’s cash flow, budget limits, or lack of authority.
  • The Solution:
    • Disqualify: If it’s a dealbreaker, move on. Your time is precious! ⏳
    • Get Creative: Explore payment plans, adjust pricing models, or find a compromise that works.

2. Fear Objections 😨

  • The Problem: They have underlying doubts.
    • Lack of Trust: They don’t trust you. Maybe your pitch was weak, your brand is shaky, or they’ve been burned before. 💔
    • Lack of Confidence: They don’t trust themselves to get the promised results. Maybe they doubt their team or their ability to execute. 😔
    • Lack of Clarity: They don’t understand your solution. Your pitch might be too complex, or they lack the necessary knowledge. 😵‍💫
  • The Solution:
    • Uncover the Real Fear: Dig deeper! Ask questions, listen actively, and pinpoint the root cause. 🕵️‍♀️
    • Address it Head-On: Provide more information, offer reassurance, and build trust through testimonials, case studies, or your own expertise. 🤝
    • Loop and Close: Jordan Belfort-style! Clarify the objection, address it, provide more value, and ask for the deal again. 🔁

Remember, Cheap Prices Don’t Build Empires! 👑

  • Dropping prices erodes your value. You attract low-quality clients, create a race to the bottom, and set yourself up for disappointment.
  • Instead, focus on building trust and demonstrating value. Showcase your expertise, address their fears, and prove you’re the solution they’ve been searching for. 🤩

Actionable Takeaways 🚀

  • Next time you face a price objection, don’t panic!
  • Identify: Is it logistical or fear-based? 🕵️‍♀️
  • Address: Solve the real problem, not the symptom. 🧰
  • Close: Loop back to your value and secure the deal. 🤝

Toolbox 🧰

  • Mastermind: https://www.agencyvelocity.io/
  • Start Your Agency: https://www.agencyvelocity.io/24hkickstart?utmsource=youtube&utmmedium=raw&utm_priceobjections

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