The Price Objection Illusion 🎭
Ever had a prospect balk at your price? Most agency owners crumble under pressure and slash prices. This is a HUGE mistake! 📉 You’re not closing deals, you’re surrendering to fear. Instead of caving, become a master of understanding the real objection. 🤔
Unmasking the Two Faces of Price Objections 🎭
Price objections come in two flavors:
1. Logistical Objections 🧮
- The Problem: They genuinely can’t afford you. Maybe it’s cash flow, budget limits, or lack of authority.
- The Solution:
- Disqualify: If it’s a dealbreaker, move on. Your time is precious! ⏳
- Get Creative: Explore payment plans, adjust pricing models, or find a compromise that works.
2. Fear Objections 😨
- The Problem: They have underlying doubts.
- Lack of Trust: They don’t trust you. Maybe your pitch was weak, your brand is shaky, or they’ve been burned before. 💔
- Lack of Confidence: They don’t trust themselves to get the promised results. Maybe they doubt their team or their ability to execute. 😔
- Lack of Clarity: They don’t understand your solution. Your pitch might be too complex, or they lack the necessary knowledge. 😵💫
- The Solution:
- Uncover the Real Fear: Dig deeper! Ask questions, listen actively, and pinpoint the root cause. 🕵️♀️
- Address it Head-On: Provide more information, offer reassurance, and build trust through testimonials, case studies, or your own expertise. 🤝
- Loop and Close: Jordan Belfort-style! Clarify the objection, address it, provide more value, and ask for the deal again. 🔁
Remember, Cheap Prices Don’t Build Empires! 👑
- Dropping prices erodes your value. You attract low-quality clients, create a race to the bottom, and set yourself up for disappointment.
- Instead, focus on building trust and demonstrating value. Showcase your expertise, address their fears, and prove you’re the solution they’ve been searching for. 🤩
Actionable Takeaways 🚀
- Next time you face a price objection, don’t panic!
- Identify: Is it logistical or fear-based? 🕵️♀️
- Address: Solve the real problem, not the symptom. 🧰
- Close: Loop back to your value and secure the deal. 🤝
Toolbox 🧰
- Mastermind: https://www.agencyvelocity.io/
- Start Your Agency: https://www.agencyvelocity.io/24hkickstart?utmsource=youtube&utmmedium=raw&utm_priceobjections
