Building a killer app? It’s not just about a sleek UI. Think of an iceberg – what you see is just the tip. The real magic lies beneath the surface. These 10 backend workflows are your secret weapons to create an app that users truly love.
🤝 User-Focused Flows: Onboarding & Communication
💌 Welcome Aboard!
The Power of a Simple Email
Imagine receiving a warm welcome email after joining a new platform. It feels good, right? A simple “Welcome!” email is a low-hanging fruit that reaps big rewards.
Example: A language learning app sends a personalized email with links to beginner resources and a special offer on their premium plan.
💡 Pro Tip: Don’t just say “Welcome!” Offer value – a discount, a helpful resource, or a personalized tip.
🎉 Happy Birthday! (And More!)
Automated Reminders That Delight
Birthdays, anniversaries, milestones – these are opportunities to connect with your users on a personal level.
Example: A fitness app sends a celebratory notification on a user’s fitness anniversary, encouraging them to keep up the great work.
💡 Pro Tip: Go beyond birthdays! Celebrate achievements within your app, like reaching a certain level or completing a challenge.
😴 Gently Nudging Inactive Users
Re-engage Users Before They Drift Away
Users who haven’t logged in for a while might need a gentle nudge to return. An inactive user notification can be all it takes.
Example: A meditation app sends an email with a calming guided meditation to users who haven’t meditated in a month.
💡 Pro Tip: Offer something irresistible in your re-engagement message – a discount, exclusive content, or a new feature announcement.
💬 Chat Magic: Beyond the Basic Message
🗄️ Automatic Chat Archiving
Keep Conversations Manageable
For apps with chat features, automatically archiving old chats keeps things organized and improves performance.
Example: A project management app automatically archives chats older than six months, allowing users to focus on current projects.
💡 Pro Tip: Give users the option to manually archive or unarchive chats, giving them more control over their data.
⏰ Scheduled Messages: Because Timing is Everything
Send Messages When They Matter Most
Imagine scheduling birthday wishes or important reminders within your app. Scheduled messages make it happen.
Example: A team collaboration app allows users to schedule messages for specific times, ensuring important announcements are seen.
💡 Pro Tip: Combine scheduled messages with user time zones for a truly personalized experience.
🛒 E-commerce Power-Ups: Boosting Sales & Loyalty
📉 Price Drop Alerts: The Power of FOMO
Capitalize on the Fear of Missing Out
A price drop alert on an item in a user’s shopping cart can be a powerful motivator to complete the purchase.
Example: A fashion app sends a push notification to a user when the price drops on a dress they added to their cart.
💡 Pro Tip: Create a sense of urgency by mentioning limited stock or a time-sensitive discount.
🛒 Abandoned Cart Reminders: Sealing the Deal
Recover Lost Sales with Gentle Reminders
Life happens, and sometimes users abandon their carts. A well-timed reminder can bring them back.
Example: An online bookstore sends an email reminder about an abandoned cart, offering free shipping to encourage checkout.
💡 Pro Tip: Personalize abandoned cart reminders with product recommendations or a special offer.
🎮 Gamification: Making Engagement Addictive
🌟 Level Up! Rewarding Active Users
Tap into the Power of Recognition
Everyone loves recognition. Rewarding users for their activity keeps them engaged and coming back for more.
Example: A language app awards badges and unlocks new features as users progress through their lessons.
💡 Pro Tip: Make rewards visible and meaningful – display badges on user profiles or offer exclusive content to high-achievers.
🔥 Streaks & Habits: The Power of Consistency
Motivate Users to Build Positive Habits
Streaks are a powerful motivator. Tracking and rewarding consistent behavior encourages users to stick with it.
Example: A meditation app celebrates users’ meditation streaks with special badges and encouraging messages.
💡 Pro Tip: Don’t make streaks too difficult to achieve. Start small and gradually increase the challenge.
🌎 Social Media Mastery: Amplifying Viral Content
🚀 Friend’s Post Going Viral? Don’t Miss Out!
Surface the Most Engaging Content
In the world of social media, it’s all about the viral moments. Help users stay in the loop by highlighting trending content from their network.
Example: A social networking app sends a notification when a friend’s post receives a significant number of likes or comments.
💡 Pro Tip: Combine viral content notifications with personalized recommendations for an even more engaging experience.
🧰 Resource Toolbox
- Buildship: The no-code platform for building powerful backend workflows. https://buildship.com
- Supabase: The open-source Firebase alternative for building scalable backends. https://supabase.com
- FlutterFlow: A browser-based app builder for creating beautiful and functional mobile apps. https://flutterflow.io
By implementing these workflows, you’re not just building an app – you’re crafting an experience. An experience that keeps users engaged, coming back for more, and spreading the word. So go ahead, unleash the power of backend workflows and watch your app soar!
