Imagine a roaring stream of business opportunities flowing straight into your inbox—all sparked from the world of podcasts. 📻 This isn’t just a dream; it’s entirely achievable if you know how to leverage podcasts as a goldmine for leads. In today’s hyper-competitive world of B2B and agency growth, tapping into podcast hosts can expand your reach and unlock meaningful partnerships. Dive into this actionable breakdown to learn the exact process Liam shared to use podcasts effectively for prospecting.
🎙️ Why Podcasts Are the Next Big Thing for Lead Generation
Podcasts are more than just engaging audio episodes—they’re interconnected hubs of influence, expertise, and untapped networks. As hosts build communities of loyal followers, businesses can tap into these ecosystems to establish warm leads. Why? Podcast hosts are typically well-networked, niche leaders, or creators with active audiences. 💡 By connecting with them professionally, you enter a new sphere of strategic alliances and opportunities. More importantly, these leads are often overlooked, meaning less competition in reaching them.
🌐 The Key: How to Source Podcast Hosts and Their Info at Scale
Step 1: Scraping the Podcasts List
Start by identifying relevant podcasts within your niche. Liam’s strategy involves building a massive database, such as a list of 178,000 podcasts. Tools like Clay or web scraping platforms can help automate the collection of podcast details, saving hours you’d spend manually searching.
🔧 Tools Mentioned:
- Clay: Essential for extracting searchable podcast metadata, such as names and niches.
- Gemini 2.0: For web scraping, deemed highly reliable with fewer errors compared to traditional options like GPT-4 Mini.
- GPT-4 Mini: While useful for smaller tasks, Liam found Gemini far better for large-scale operations involving nuanced instruction sets.
Pro Tip:
When scraping, ensure the data includes podcast names, descriptions, bios, and niches. This foundational list will fuel every subsequent phase of enrichment.
Step 2: Finding Podcast Websites
Once you have your list, the next step is identifying the self-hosted websites connected to each podcast. Podcast websites often hold critical contact details for the hosts. Skip platforms like Spotify, Apple, or YouTube—they won’t lead you directly to the hosts.
Liam’s Efficient Prompt (Save Time):
- Use this prompt with tools like GPT or Gemini API:
“Find the website for this podcast based on its description, bio, and niche. Disregard platforms like Spotify, Apple, or YouTube. Output either one or two websites only—if none exist, say ‘NA.’”
Practical Tip:
Deploy this across your dataset for identifying primary and secondary self-hosted websites. ✅
Step 3: Enriching Data—Company Headcount
Digging deeper, enrich your podcast dataset by finding headcounts for each related company. 🎯 Why does this matter? Knowing the scale of operations tied to podcasts allows targeted outreach—focusing on larger organizations for bigger opportunities or smaller ones where connections happen faster.
How to Estimate Headcount:
- Use LinkedIn’s public company pages for quick insights.
- If blocked, leverage enrichment software or search APIs to approximate headcount.
Quick Budget-Friendly Hack:
Traditional options for enrichment software tend to be pricey, especially with large datasets. For small budgets, create a prompt like:
“Find the company headcount for each podcast-associated website using public resources like LinkedIn.”
🛠 Tools Mentioned for Cost Efficiency:
- LinkedIn Filters
- Clay’s Headcount Mapping Features
Step 4: Discovering Podcast Hosts’ Names
One of the trickiest steps is finding the full names of hosts. Liam shared an effective prompt designed to extract names directly from podcast-related sites reliably.
Efficient Prompt:
“You are tasked to identify the host’s full name using the podcast website or linked platforms. Extract the name and associate it with the domain provided. Output only the name in a concise format (e.g., First Last).”
Most tools like Clay can map this data onto your existing dataset. Remember to split results cleanly into first and last names for seamless LinkedIn search integration.
Step 5: Validating Names & Extracting Emails
Once host names are collected, it’s time to find precise email addresses for outreach. This is where Liam’s “Secret Sauce” comes in: mapping validated names to tables and filtering out errors. Use tools such as LeadMagic or Prospio for email searching.
Waterfall Validation:
Run names through an email validation process. If one tool fails, pivot to the next to ensure accuracy while minimizing costs.
Pro Tip:
Set up fallback workflows that move unvalidated data into manual review buckets. For large-scale datasets, this ensures no lead falls through the cracks while keeping spreadsheets tidy.
🚀 Amplify Success with Precision Targeting
The Final Table
After filtering, combine these columns for a clear table:
- Host Name
- Podcast Name
- Website
- Company Headcount
- Email Address
From here, you can structure outreach campaigns tailored to personal emails. Replies from personal inboxes (vs. generic business accounts) typically wield better engagement rates. One strategic email sent to the right host may open doors to partnerships within their network.
📈 How This Process Saves Money
Traditional lead generation procedures, especially for 150,000+ prospects, often come with staggering costs. Some services charge $0.05–$0.20 per lead, which quickly adds up to tens of thousands of dollars. ❌ Instead, by using a streamlined DIY workflow with Clay, Gemini, and others, costs plummet massively:
- Per-lead scraping costs hover around a fraction of a cent ($0.001–$0.002).
- Validation tools in waterfalls save extra pennies per lead.
Pro Insight:
If you rely heavily on software that charges even $0.01/lead, scaling can drain your budget. Stick to Liam’s methods to maintain results without burning cash.
⚡ Practical Example in Action
Let’s say you want to promote your product in the tech niche via podcast hosts. Using Liam’s framework:
- Scrape listings of tech podcasts using Clay.
- Locate self-hosted websites directly tied to those podcasts.
- Enrich headcounts for supporting companies.
- Gather host names and emails through validation filters.
- Send a personalized pitch email offering sponsorship or collaboration opportunities.
Example Pitch:
“Hi [Host Name], I’m reaching out because I love [Podcast Name] and see your audience aligns closely with our mission to make tech more accessible. I’d love to chat about bringing value to your listeners through collaboration.”
🔖 Resource Toolbox
Here’s a list of tools and resources Liam mentioned or implied:
- Clay – Automate large-scale podcast scraping with detailed configurations.
- Gemini 2.0 – Advanced data extraction tool with superior error reduction rates.
- LinkedIn – Ideal for estimating company headcount via public pages.
- LeadMagic – Helps validate and discover email addresses.
- Prospio – Another tool for high-quality email extraction.
- Spec Voice AI – Type prompts faster and more fluidly using voice tech.
🎉 Bringing It All Together
With this framework, you’ll streamline the process of turning podcasts into powerful sources of B2B leads. 🔥 Establishing personal connections with niche creators opens new channels for partnerships, promotions, and sales conversations.
If this workflow feels complex at first, start small with a curated list of podcasts in your industry. Once refined, scaling to thousands becomes doable, all while keeping costs low and engagement high.
Swipe this strategy, tweak it for your needs, and create opportunities that last well beyond 2025. 🚀
