Ever wished your insightful book and podcast highlights could effortlessly transform into engaging social media posts? This system leverages the power of AI and smart workflows to do just that! It’s all about automating content creation while maintaining your unique voice and ensuring quality.
1. Gathering Your Gems 📚
Headline: Unearthing Knowledge Nuggets: Centralizing Your Highlights
Simplifying it: Think of all the brilliant ideas you encounter while reading or listening. Now imagine having them all in one place, ready to be shared. That’s the power of centralizing your highlights.
Real-life Example: Imagine reading “Atomic Habits” and highlighting a key concept about habit stacking. This highlight, along with others from various sources, becomes a potential social media post.
Surprising Fact: The average person forgets 80% of what they read within 48 hours. Capturing highlights helps combat this!
Practical Tip: Use Readwise to collect highlights from various sources like Kindle, articles, and even podcasts (using the Snipped app!).
2. Automating the Assembly Line ⚙️
Headline: The Content Creation Machine: Automating with Relay
Simplifying it: Relay acts as your automated content factory. It takes your highlights and, using AI, crafts them into social media-ready posts.
Real-life Example: That “Atomic Habits” highlight about habit stacking? Relay can transform it into a tweet like: “Supercharge your productivity with habit stacking! Combine a new habit with an existing one for effortless integration. #AtomicHabits #ProductivityTips”
Surprising Fact: AI-powered content creation tools can save you up to 60% of your content creation time.
Practical Tip: Experiment with different prompts in Relay to tailor the AI-generated content to your specific brand voice.
3. The Human Touch: Maintaining Control 🧑🎨
Headline: Your Voice, Your Brand: The Importance of Manual Approval
Simplifying it: While AI is powerful, your personal touch is essential. A manual approval step ensures that every post aligns with your brand and message.
Real-life Example: Before that “Atomic Habits” tweet goes live, you review it. Maybe you tweak the wording or add a personal anecdote.
Surprising Fact: 85% of consumers prefer brands that have a distinct personality.
Practical Tip: Set up notifications in Relay to receive approval requests promptly. This keeps your content pipeline flowing smoothly.
4. Expanding Your Reach 🌐
Headline: Beyond Blue Sky: Exploring Alternative Platforms
Simplifying it: Your repurposed content can go beyond a single platform. Think Twitter, LinkedIn, even email newsletters.
Real-life Example: That insightful quote you highlighted from a podcast? It could become a LinkedIn post aimed at professionals in your field.
Surprising Fact: Repurposing content can increase your reach by up to 70%.
Practical Tip: Explore Relay’s integrations or use tools like Zapier to connect with various social media platforms.
5. Flexibility is Key 🤸
Headline: Tailoring the Workflow: Adapting to Your Needs
Simplifying it: This system isn’t one-size-fits-all. You can customize it to fit your specific workflow.
Real-life Example: Instead of directly posting, you could send the AI-generated content to a Google Sheet. This allows you to curate and schedule posts strategically.
Surprising Fact: Content that is consistently repurposed across multiple platforms generates 4x more leads than content that isn’t.
Practical Tip: Experiment with different workflows. Try automating some posts while manually curating others.
🧰 Resource Toolbox
- Relay – Automation Workflow Tool: The core platform for automating the content repurposing process.
- Readwise – Highlight Collector: Centralizes highlights from various sources like Kindle, articles, and podcasts.
- Snipped – Podcast Highlight App: Extracts key insights from podcasts and sends them to Readwise.
- Zapier – Automation Tool: Connects various apps and automates tasks between them.
- Buffer – Social Media Management Tool: Schedules and publishes social media posts across multiple platforms.
- Google Sheets – Spreadsheet Software: Useful for organizing and curating AI-generated content.
- Blue Sky – Social Media Platform: A decentralized social media platform.
This system empowers you to share your knowledge, engage your audience, and establish yourself as a thought leader. Start repurposing your highlights today and watch your social media presence flourish!
