Fast-Track Your Agency Client Acquisition 🎯

Table of Contents

Understanding the Friction Paradox 🔍

The Problem with Complex Funnels

Many agency owners believe that complexity leads to success. They fill out their opt-in pages with endless questions, thinking it will help qualify leads. Imagine going to a party where the host interrogates you at the door instead of welcoming you in. You’d likely leave!

Key Insight: Adding friction reduces engagement. Instead, keep your opt-in process simple.
Real-Life Example: Instead of a complex booking form, one agency created a lightweight page that only asked for essential information.
Surprising Fact: Minimal friction can result in significantly higher conversion rates!
Practical Tip: Focus on starting conversations without too many qualifying questions initially.

Building a Data Collection Funnel 📊

The Importance of Conversations Over Qualifying

When launching a new offer, agencies often look at competitors and try to replicate their success. But without data, this approach can lead to failure.

Key Insight: Your goal should be to gather essential data, not just qualify leads.
Real-Life Example: One agency spent $600 on ads and initiated 15 meaningful conversations. Even with some no-shows and unqualified leads, valuable insights were gained.
Surprising Fact: These conversations revealed objections and language used by potential clients that the agency had never considered!
Practical Tip: Create a simple landing page that emphasizes a clear benefit and has a direct booking link.

Implementing Strategic Messaging 🗣️

How to Fine-Tune Your Offer

During initial conversations, you’ll start identifying patterns and specific language that resonated with your audience. This gives you data to tailor your offer more effectively.

Key Insight: Use feedback to refine your messaging and target the right audience.
Real-Life Example: After conversations, one agency shifted its offering from a strategic approach to an implementation-focused service, winning more clients.
Surprising Fact: Words used by clients can shift your service delivery entirely!
Practical Tip: Pay attention to the specific requests and needs expressed during initial interactions. Adjust your offer accordingly.

Adding Friction Strategically ⚙️

The Balance between Easy and Selective

Understanding when to add friction is crucial. Once you’ve gathered sufficient data, you can implement a few qualifying questions to filter out unfit leads.

Key Insight: Too much friction at the start can result in missed opportunities to learn.
Real-Life Example: After adding three simple qualifying questions, one agency filtered out 80% of unqualified leads while identifying those who were ready to purchase.
Surprising Fact: While the cost per qualified lead increased from $30 to $120, the quality of leads drastically improved!
Practical Tip: Start minimal, learn more, and add crucial questions that provide insight into your prospects.

Knowing When to Scale Up 🔑

Signs You’re Ready to Add Friction

Once you have more than 70% unqualified leads booking calls, it may be time to add some friction back into your funnel.

Key Insight: Use data from conversations to recognize when it’s appropriate to narrow the lead pool.
Real-Life Example: After realigning its strategy, an agency streamlined its messaging to attract only its ideal clients.
Surprising Fact: The right gravity of friction can make or break your client acquisition success!
Practical Tip: Develop a keen sense of when your bookings are primarily coming from people who may not be the right fit, and adjust accordingly.

Resource Toolbox 📚

To assist you on your journey, here are valuable resources highlighted in the video for further learning:

Unorthodox Digital – Start: Proven system to get 10 new clients in 90 days.
7 Figure Systems LIVE Workshop: Join the expert-led workshop for actionable insights.
5 Day Mini Course: Enhance your agency/service business strategy.
Go High Level: Recommended software to run your business efficiently.
Join Our Team: Unorthodox team is hiring! Explore career opportunities.
Follow on Instagram: Connect with Liam Evans for more insights.

Emphasizing the Right Approach for You ☝️

Remember, your journey in acquiring clients should focus on reducing barriers initially and learning as much as possible through conversations. Leverage this approach to refine your process, gather data, and eventually build out a more robust qualification system.

Every friction you introduce should be informed by real insights, ensuring you move forward strategically rather than through guesswork. With the right approach, you’ll gain clarity and build a foundation for sustainable agency growth.