1. Laying the Foundation: Defining Your Market & Avatar 🎯
Understanding Your Audience 👥
Before diving into crafting an offer, it’s crucial to understand who you’re targeting. This involves identifying your market and defining your ideal customer avatar.
Example: Let’s say you’re in the AI automation space. Your target market could be “small business owners.” But to make your offer irresistible, you need to get more specific.
Defining Your Avatar:
- Business Type: E-commerce store owner using Shopify
- Order Volume: Processes 50+ orders daily
- Pain Point: Manually manages all orders, leading to wasted time and inefficiency
- Goal: Automate order processing and customer support without hiring extra staff or expensive system overhauls
By clearly defining your avatar, you can tailor your offer to directly address their specific needs and desires.
Pro Tip: Use this avatar profile as a reference point throughout the offer creation process.
2. Unearthing Pain Points: Understanding Your Avatar’s Struggles 😖
Identifying Obstacles & Limiting Beliefs 🚧
Once you understand your avatar, delve deeper into their challenges. What obstacles prevent them from achieving their goals? What limiting beliefs hold them back?
Example:
- Problem: Spending hours manually processing orders, losing time for core business activities.
- Limiting Belief: Automating processes is expensive, requires technical expertise, and involves hiring consultants.
By pinpointing these pain points, you can position your offer as the solution they’ve been searching for.
Pro Tip: Brainstorm a comprehensive list of problems and limiting beliefs. Don’t hold back!
3. Transforming Problems into Promises: Offering Solutions ✨
Crafting Compelling Promises 🤝
Now, turn those pain points into powerful promises. Add “How to…” before each problem and rephrase it to sound more enticing.
Example:
- Problem: The e-commerce owner spends hours manually processing orders.
- Promise: “How to automate your order processing without needing technical expertise or hiring an expensive consultant.”
By framing your solutions as promises, you create a sense of anticipation and desire in your target audience.
Pro Tip: Use strong, benefit-driven language that resonates with your avatar’s aspirations.
4. Delivering on Promises: Crafting Your Solution Suite 🧰
Exploring the Deliverables 📦
With your promises defined, it’s time to determine how you’ll deliver on them. This is where the “Deliver Cube” comes in handy. This framework helps you explore various options for providing an optimal solution.
Key Considerations:
- Delivery Mode: One-on-one, small group, or large audience?
- Service Type: Do-it-yourself (DIY), Done-with-you (DWY), or Done-for-you (DFY)?
- Support Level: Email, WhatsApp, Slack, phone calls, etc.?
- Delivery Format: Video, audio, text, live sessions, etc.?
- Response Time: How quickly will you address client queries?
- Value Proposition: What would you offer if the client paid 10x more? What about 1/10th of the price?
Pro Tip: Don’t limit yourself to conventional solutions. Think outside the box and explore creative ways to deliver exceptional value.
5. Refining Your Offer: Eliminating, Reducing, and Combining 🧹
Streamlining for Maximum Impact 💪
Now, it’s time to refine your solutions. Eliminate those with minimal value, reduce costs where possible, and combine similar solutions for greater efficiency.
Evaluation Criteria:
- Impact: Does the solution significantly contribute to achieving the promised outcome?
- Credibility: Is the solution realistic and achievable for the client?
- Timeframe: Does it deliver results within a reasonable timeframe?
- Effort: Does it require excessive effort or sacrifice from the client?
Pro Tip: Be ruthless in your evaluation. Only keep the solutions that truly deliver exceptional value and align with your overall offer strategy.
🧰 Resource Toolbox
Here are some tools mentioned in the video that can help you build and automate your business:
- Make: A powerful automation tool for connecting apps and automating tasks. https://www.make.com/en/register?pc=evania
- Manychat: A platform for building Facebook Messenger bots. https://manychat.pxf.io/evania
- Framer: A web design and development tool. https://www.framer.com/?via=evanaiaa
- Voiceflow: A platform for building voice assistants. https://bit.ly/voiceflowevania
- Botpress: An open-source conversational AI platform. https://try.botpress.com/yg4jqcjytz1w
- Chatbase: A platform for analyzing and improving chatbot performance. https://www.chatbase.co/?via=evanaiaa
- StackAI: A platform for building and deploying AI models. https://www.stack-ai.com/?via=evan
This toolbox provides a starting point for exploring the world of automation and AI tools. Remember to research and choose the tools that best fit your specific needs and budget.