Building Your Own Voice AI Assistant That Closes Leads on Autopilot

Table of Contents

1. The Power of First-Contact Automation 🤖

Transforming Lead Engagement

One of the most remarkable aspects of AI voice assistants is their capability to instantly connect with leads who submit forms on your website. This system mimics a conversation as if the assistant were part of their business. Imagine the lead hearing a bot flawlessly interact with them using their business information—it builds instant trust and curiosity.

How It Works:

Use Case: A medspa owner visits a website about voice AI tech. Curious about its real-world application, they find a demo form: “Test your business assistant for free in seconds.” Once they fill it out, the AI calls them, introduces itself as a member of their medspa, and answers tailored questions—all informed by the data they submitted.
Reality in Action: Think of the AI bot an entrepreneur named David hears on the call. It seamlessly navigates questions about his medspa, its niche services, and provides accurate information while sounding human-like.

Practical Tip:

Try-Before-You-Buy Strategy

Offer leads the opportunity to test their tailored business assistant instantly after completing a form submission. This “calling demo” feature generates interest and helps drive sales.

2. Building the Web Form 🚀

Capturing Vital Lead Information

The form lays the foundation for AI tailoring by capturing relevant details. Every submission feeds variables into the dynamic AI, ensuring responses are highly personalized.

Key Elements of the Form:

Full Name: For personalization during calls.
Phone Number: Determines where the AI places the outbound call.
Email Address: Enables follow-up communication.
Business Name: Helps refine responses during interactions.
Business Niche & About Information: Provides the AI context about the lead’s industry or key selling points.

Example:

Filled-out form for a landscaping business:

Name: Mark Andrew
Email: [email protected]
Niche: Landscaping specializing in pink-themed yards.

Practical Tip:

Make sure every form includes placeholders, such as “Enter the URL of your website” or “Describe your business niche in a few sentences.” This ensures users fill the form intuitively.

3. Connecting Systems through Automations 🌐

The Workflow: From Form Submission to AI Interaction

Here’s where the magic happens. After a lead submits the form, the workflow kicks in:

Form Submission: Triggers the automation.
Data Processing: The workflow modifies the submitted details—like business name, niche, and services—and transfers them to the AI system.
Web Hook Communication: Sends data through a structured JSON format.
Voice Call Initiation: The AI bot calls the lead, introduces the business, answers queries, and provides lead insights.

Behind the Scenes:

A crucial part of the automation is associating dynamic variables with AI inputs. For example:

Lead submits, “Golden Med Spa specializes in glitter facials.”
Variables like “Business_Niche” are dynamically inserted into the AI’s script.

Practical Tip:

Focus on clear variable mapping during automation setup. Custom fields linked correctly to your software ensure data accuracy for smoother AI handling.

4. Crafting the AI Voice – Dynamic Variables 😎

Setting Up Your AI Agent

The AI voice assistant—when scripted effectively—mimics human interaction better than you’d expect. It’s essential to define dynamic variables in the AI prompt so that the assistant adapts to each lead’s context.

Creating Prompts That Sell:

Here’s a sample prompt for a landscaping business:

“Welcome to [BusinessName]! We specialize in [Niche]. Feel free to ask more about [BusinessAbout].”
The AI follows up using variables to dynamically answer based on all inputs from the form.

Making It Memorable:

Surprising Fact: Did you know voice AI agents powered by advanced GPT models can answer specific questions accurately 85% of the time? The level of adaptability is astounding.
Real Example: When interacting with David’s glitter-centered spa business, the AI is programmed to highlight unique selling points like “covering guests in glitter.”

Practical Tip:

Test your agent using unusual queries relevant to a lead’s business. For example, in glitter spa cases, ask “What makes glitter facials different from waxing?” Ensure responses are natural.

5. Developing Follow-Up Pipelines 📞

Don’t Stop After the Call

Calls might show off the AI’s capabilities, but follow-up ensures conversion happens. Create automated pipelines linked to different stages post-call.

Pipeline Stages to Include:

Demo Call Made: The lead receives their assistant demo and is inclined to follow up further.
Day 1 Follow-Up: Send an SMS saying, “Did you enjoy the demo? Let’s chat about how it enhances your business!”
Day 2 Email: Add key selling points about the AI’s adaptability. Example: “Ready for automation? AI adapts perfectly no matter the niche you choose.”
Day 3 Contacts: Notify sales teams for manual outreach in case of inactivity.

Strategic Notifications:

Ensure internal email updates are triggered for your team, such as “David completed the form but hasn’t followed up after 3 days. Please manually contact him.”

Practical Tip:

Automate day-by-day follow-ups, then sync pipeline movements to reflect lead behavior.

Resource Toolbox 🔧

Maximize your workflow setup with these tools—each adds strategic value to your Voice AI implementation:

Go HighLevel: Build comprehensive automation workflows with robust triggers.
Retell AI: Craft dynamic AI voice assistants for outbound lead calls.
DeepWrite: Optimize prompt creation—perfect for AI customization and engaging dialogue.
Zapier: Improve integrations by connecting HighLevel automations to supplementary services.
TinyURL: Discounted access to Instantly, simplifying your cold email outreach efforts.
Skool Community: Get templates and high-value insights for AI setups.
Twilio: Buy virtual phone numbers for reliable AI call functionality.
11 Labs: Enhance voice quality and voice cloning for unique voice assistant creations.

The Business Impact 🎉

Voice AI agents create opportunities to impress leads with innovation. They simulate tailored conversations about their businesses, providing first-hand insight into automation’s potential. By combining real-time communication and workflow follow-ups, your business can foster relationships that drive decisive lead action.

How Your Efforts Pay Off:

Better Lead Conversion: Instant call demos showcase practical AI applications, converting skeptics into buyers.
Streamlined Efficiency: Automation handles initial sales conversations—saving manual time for qualified leads.
Flexibility Across Niches: Whether for medspas or landscaping companies, AI dynamically evolves with niche-specific data.

So, are you ready to redefine lead interaction using Voice AI technology? Equip your business with the tools mentioned here, fine-tune your workflow, and watch automation become your secret sales weapon. 🎯