Stop Using AI for Everything! 🙅
Most sales teams are using AI all wrong. They’re asking it to write entire emails, which is a recipe for disaster.
Think about it: AI learns from what’s already out there, and most email templates are garbage. 🗑️ You’re essentially asking AI to create a slightly better version of something that already doesn’t work.
Pro Tip: Instead of using AI for the whole email, use it to augment your human efforts. Identify specific areas where AI can shine, such as personalization or finding relevant talking points.
Hyper-Specific Personalization is Key 🎯
Instead of generic greetings, use AI to craft personalized intros that grab attention. 🧲
Example: Instead of “I hope this email finds you well,” try “I loved your recent article on [topic related to their industry].”
Surprising Fact: 72% of people say they’re more likely to engage with personalized messaging. (Source: MarketingDive)
Pro Tip: Use AI to personalize the first and third lines of your email. The first line should hook the reader, and the third should show how your product can solve their specific problem.
Don’t Reinvent the Wheel – Model the Masters 💡
Leverage the expertise of cold email gurus by asking AI to write in their style.
Example: Before prompting your AI, tell it “Write this email in the style of John Barrows.” This will dramatically improve the quality of your output.
Pro Tip: Experiment with different cold email experts to see which style resonates best with your audience.
Remember: AI is a Tool, Not a Magic Wand ✨
AI can be a powerful asset when used correctly, but it’s not a replacement for human effort.
Remember:
- Quality over quantity: It’s better to send 100 highly personalized emails than 1,000 generic ones.
- Test and iterate: Continuously test different AI prompts and personalization tactics to see what works best for your audience.
- Stay human: Even with AI assistance, maintain a genuine and helpful tone in your emails.
Pro Tip: Set aside time each week to experiment with new AI prompts and refine your cold outreach strategy.
Resource Toolbox 🧰
- Clay: Get your Clay free trial here and get 3,000 free credits after you upgrade your plan with my link!
- Growth Engine X: Growth Engine X is an outbound agency that sends 1,540,000 emails per month on behalf of their clients.
By following these strategies, you can leverage AI to transform your cold email outreach and achieve breakthrough results. 🚀
