🧲 Target Your Dream Clients: The Power of Past Employment Data 🧲

Have you ever wished you could tap into a pool of pre-qualified leads who already understand your value proposition? This strategy unlocks that potential.

This strategy leverages the power of your existing customer base to identify high-potential prospects who’ve worked at companies you already serve. It’s a goldmine of opportunity!

💡 Why This Matters

Think about it: someone who used to work at your current customer’s company likely understands their industry, pain points, and potentially even your solutions. They’re already primed for your message!

🚀 Building Your Workflow: A Step-by-Step Breakdown

Here’s how to automate this process using a tool like Clay:

1. Prepare Your Data

Customer List: Compile a list of your current customers, including their LinkedIn company URL slugs (the unique identifier found in their LinkedIn page URL).
- For example: linkedin.com/company/your-customer-name becomes your-customer-name.
Prospect List: Gather your list of potential prospects.

2. Identify Past Employment History

Filter for Past Experience: Use Clay’s filtering features to isolate past work experiences for each prospect, ensuring you’re not targeting their current employer.
Extract Company Slugs: Pull the LinkedIn company URL slug for each past employer from your prospects’ profiles.

3. The Magic of Lookups

Cross-Reference: Use Clay’s lookup function to compare the company slugs from your prospects’ past employment history with the slugs on your customer list.
Flag Matches: When a match is found, it indicates a prospect with previous experience at one of your current customer companies. Jackpot!

🎯 Turning Data into Opportunities

Now that you’ve identified these golden prospects, it’s time to tailor your outreach:

Personalized Messaging: Reference their past employer and highlight how you’re helping similar companies.
Value-Driven Approach: Instead of a cold pitch, offer insights or solutions relevant to their past and current roles.